Fatal April are an independent clothing line that aim to provide quality clothing at a reasonable price!
The company started with the business knowledge and artistic skills of two people being merged into a single entity to form what we now know as Fatal April
Owner and Webmaster
We are still amazed every day by just how big Fatal April has grown from what it was, a germ of an idea repeated many times by so many others, to a successful exclusive online clothing retailer.
Being highly competent with all kinds of technologies such as in depth HTML, CSS, Javascript, PHP, MYSQL and AJAX knowledge an online store was the obvious way to sell our clothes, Myspace was the obvious way to market them to a big number of people for literally no cost at all.
Did it work? Well let me present a few figures for you
Approximate Website Hits By Month:
March 2006 - 6,000
July 2006 - 180,000
The growth has been phenomenal and demand has often exceeded availability but thanks to our new online store thats set to change, anyone can create a T-Shirt, Hoodie, Bib, Anything, to their exact specifications. You choose the garment, the size, the colour, the design, the design colour, the design position, you can add custom text and your item will drop onto your doorstep within 4 working days!
The Artist
All of the designs I draw are mainly based on a series are drawings that involve two characters with a slightly twisted relationship, I always draw little cartoon people and one day started to draw the two characters shown on our original design - "Poke"
I ended up drawing a whole range of them in different scenarios which turned out to be perfect for printing onto clothes!
Both myself and Tom threw about a few names for our brand whilst we were starting up but none seemed to fit, until we came across the word fatal. That single word seemed to suit the type of clothing pefectly, and then all we had to do was add on my name and we could christen ourselves Fatal April.